JCPenny is a big believer in the gift of giving! The company released a new video that will warm your heart. "We wanted to find out if it’s better to give or receive, so we asked a few shoppers to surprise complete strangers with a gift," they wrote on the video's description. See how these unsuspecting customers reacted!

Warning: there are lots of laughs, happy tears and emotional hugs going on here so if you're a sucker for sappy videos, grab a tissue!

So sweet, right? How do you help give during the holiday season?