There are a lot of secrets of persuasive speakers you should know if you dream of winning the audience in a conference, in a board meeting or in any kind of presentation. Understanding the art of persuasion can be a very useful skill and a very treasured talent. It’s not so hard learning how to convey information or your thoughts in a more credible, concise and powerful way. You just need to put a little effort into it and have patience, because good things don’t happen overnight. Here are a few well-kept secrets of persuasive speakers that you should know.
1. They Are Confident
In my opinion, this is definitely one of the most important secrets of persuasive speakers you should know. They are always confident and even if they don’t feel this way all the time, they appear to be. They look confident, they smile, they make eye contact and they speak clearly. They believe in themselves, they have faith in their abilities and they always focus on what they are doing.
2. They Have Strong Body Language
Persuasive speakers send messages via their body language. They know how important that tool is and they use it all the time, so they can convey their message more easily. They use gestures to emphasize points and this way, they make a stronger connection with the audience.
3. They Are Well-Prepared
Highly persuasive speakers are always well-prepared. They do their homework and they always know what they are talking about. They keep their message simple and they use examples, metaphors and little stories in order to reinforce their ideas without being redundant. They always provide answers to any questions people might have and they always prepare adequately for any presentation, no matter how insignificant it might be.
4. They Practice
Highly persuasive speakers do practice a lot. Once they’ve finished their presentation, they do a dummy run, so they can identify things they need to improve or things to take out. To improve your own presentations, practice in front of a mirror or in front of someone, so you’ll get some feedback and know on what aspects you need to work on.
5. They Are Passionate about What They Are Saying
Highly effective speakers are always passionate about what they are saying. They believe that what they are telling the audience is true and they believe that they can make a difference by letting people know what they are thinking on a certain matter. They are completely involved physically, emotionally and mentally in what they are saying and in the role they are playing.
6. They Use an “Emotional Punch”
Highly persuasive speakers always start their presentations with an “emotional punch” or with a “hook”, as the experts say. This is actually a symbol, a figure, a visual image or a statement that has a huge emotional impact on the audience and that grabs their attention.
7. They Share Their Personal Experiences
Great public speakers always share their personal experiences. They talk about their personal involvement and their perspective on the things they presented. They connect with the audience and they make the information they present seem more accessible, more enjoyable and easier to understand, this way, winning their audience.
Making a presentation is not always easy, but with a bit of practice and with a lot of patience, I’m sure you’ll learn how to win the minds and the hearts of the audience. Are you a good public speaker? How do you do it? Do you know any other well-kept secrets of highly persuasive speakers that you could share with us? Please tell us about them in the comments section!